A
unit of temperature-measurement that rates how "
hot" or "
chilly" a salesperson's looks and/or mannerisms are when marketing his wares.
Billy Mays
may have fancied himself as "just the ultimate salesperson
stud", but I
never thought much of his puffed-up yatter, and so I'd have given him a merely "lukewarm" rating of about 15 degrees on the sellsius scale!