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An exclamation to signify a wild-goose chase (a pursuit of something unattainable or non-existent) involving many people has begun.

Often heard on money-saving or bargain-hunting forums, such as HotUKDeals or MoneySavingExpert, following a post about a bargain that other forumites will stuggle to find, but will search for nevertheless.
OP: Some branches of Tesco are selling the latest Call Of Duty game for £5.00!

Poster1: I will check after work
Poster2: Not at my local - they never have good deals
Poster3: Some greedy t*** bought all of them at mine!
by mvlwk June 01, 2014
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