Someone who "pre-approaches" a person of newsworthiness in an attempt to create positive feelings between said interestingindividual and whoever is wanting to do da interviewing. Da theory is dat this preliminary action will help to "ease" da person into being in front of a camera, rather than his just having da interviewer unexpectedly show up and shockingly shove said lensed recording device squarely in his face.
Maybe there would be fewer scoop-gathering failures 'n' fiascos if more rapporters were used initially to gently introduce da skittish would-be interviewees to da concept of being on da evening news.