proluctance 

the paradoxical urge to avoid doing something you’ve been looking forward to … stretching out the bliss of anticipation as long as you can

I feel proluctance towards buying that sewing kit I want.

proluctance by outcubed June 5, 2022

Broluctance 

n.
A person who shows reluctance to using the prefix "bro" and a suffix of choice to describe a situation, rule, state of mind etc.

Example:
"You've gotta get with the flow, embrace the bromance and cut back on that broluctance, brohemian"

Broluctance by UT+Per7 August 14, 2014