Mlogging: (p. m’lŏgging); n. A Mlog: to write entries in, add
material to, or
maintain a weblog that is distiguished by the fact
that it is part of formal media, and edited by a media worker, often by an editor. It is a blog, but on a media site.
I do quite a bit of mlogging with
the Guardian website. That site has quite a few mloggers.
The creation of Comment is Free and Thoughtleader (www.commentisfree.co.uk & www.thoughtleader.co.za), both media companies offering edited blog platforms.
It has created a different animal in the blog/media world. It’s a blog-media hybrid. It’s a blog in format and perhaps a bit in style too — yet a crucial
difference is that it is edited subbed, much like a columnist is in a media
publication. So it’s somewhere in between.