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the concept of making a donation to a non-profit organization (or towards something to improve the world) as your gift to a loved one
At Christmas, instead of buying a sweater for a loved one, buying a chicken on a non-profit website that goes to someone in the developing world as your gift to a loved one here, and the loved one here gets a certificate that says who got the chicken.

The practice of gift-lanthropy is increasing in North America.

Many non-profit organizations are implementing the model of gift-lanthropy to increase donations.
by The Grinchy Grinch October 10, 2008
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