A term used when you want to virtue signal that somebody's else's virtue signalling isn't as good as your virtue signalling for unspecific reasons.

A way for low level influencers to attempt to move up the food chain by trying to discredit influencers more popular than themselves.
Instagram Wannabe Influencer: Posting a black square on #BlackOutTuesday is empty signalling. Let me now make 3 posts about why drawing attention to this issue I pretend to care about is bad because you did it in a way different from me, allowing me to be the number one virtue signaller and attention whore when really we should focusing on ways to stop police brutality against minorities.
by Signaller June 2, 2020
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