The word perfectly describes wearing diamond rings on your hand, while grabbing a "wood" grain steering wheel.
This term is mostly used in the Southern region of the USA, more specifically in Texas, and was popularized by the legendary Texas duo, UGK (Pimp C and Bun B) on their song, "Diamonds & Wood."
Mayne, you can't mess with my Slab, when I'm ridin' around, with my Diamonds up against that wood.
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”