Up until this given point in time
By now the unexpted was expected.
by Hercolena Oliver November 13, 2008
Get a by now mug for your friend Sarah.
Commonly used in South Africa when you're ARE going to do something, just not anytime soon.
"Have you started studying?"

"No, I will now now" *basically doesn't study until five minutes before the test*
by cyrahh May 04, 2015
Get a now now mug for your coworker Jerry.
A term widely used in South African conversations relating to the period of time which will elapse before the given task, time or oppotunity will present itself.
"I'm going to do it in a few moments."
"Its going to happen a little later."
As the term is not defined by a specific amount of time,it can be used in a broad context.
"Let's take a look at it now now."
"I'll see to that now now."
"When ?" "Now now !"
by Eugene Muller August 18, 2005
Get a now now mug for your sister Sarah.
this means now, but just not now.
kim: when will you take out the trash George??
george:ill do it now-now baby.continues on Play Station
by slohh September 29, 2009
Get a now-now mug for your girlfriend Helena.
A phrase commonly used mainly in Yorkshire!

The highest greeting of welcome you can receive in "God's Own Country"
Now Then Dave!
by Greg_the_Smeg February 07, 2019
Get a Now Then mug for your cat Georges.
now-now means you intend to do something immediatly, whereas now tends to mean you will do it soon.
"I'll do that now"
"Now-now?"
"Yes, now-now"
by Melbell August 06, 2005
Get a now-now mug for your guy Nathalie.