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The Keith Lee Effect 

The Keith Lee Effect is when a struggling restaurant soars in profits and popularity seemly overnight after a review of the restaurants food is posted on Tik Tok by food reviewer, Keith Lee.
Person 1: “Wow! Look how long that line is! I don’t remember that place ever being that popular before.”

Person 2: “That’s the Keith Lee Effect. He posted a review of the place a few days ago on Tik Tok and it’s been super busy ever since.”

The Keith Lee effect 

The Keith Lee effect can be seen when a small restaurant posts over tiktok about their food and Keith Lee replies with a post of his own helping them out and giving them new customers.
The Keith Lee effect is incredibly helpful to small businesses that sell any type of food or drink.

The Keith (Lee) Effect 

The Keith (Lee) Effect is the sudden financial improvement of small food chains. This effect has been named after a Tik-Tok legend named Keith Lee, who has taken over 2022 and 2023 and helps/promotes small businesses by rating their food on his page.
OMG, Mom, Keith Lee rated our food. Get prepared for The Keith (Lee) Effect ! <3
well known from south park
rednecks get angrry that future folk took there jobs so they yell
They took ouare jerbs!
Them future folk took ouare jerbs!
jerb by Jimberley Kim April 7, 2005
Word of the Day on May 22, 2026
An Irish phrase meaning shit, derived from ass
(Not to be confused with the literal description of one's buttocks)
"Did you hear the song Aylek$ dropped?"
"Hardly. Her music is absolute cheeks."

"My boyfriend say LaFlame is cheeks."
"Tell your boyfriend I said it's his mixtape that's cheeks."
Cheeks by thecartisan April 26, 2020
Word of the Day on May 21, 2026

sans sheriff 

Lawless use of fonts or typography, with no regard to aesthetics or legibility
I'm putting this CV straight in the bin. Written totally sans sheriff.
sans sheriff by Jamarley July 3, 2019
Word of the Day on May 20, 2026