When one learns of another person or thing only after finding out that person or thing was involved with something bad, or some faced consequences for wrongdoing.
I didn’t know who Colleen Ballinger was until I saw her in the news because she did some crappy things.”

“I didn’t know who Logan Paul was until I heard he made a video making fun of a dead body in the Japanese suicide forest. Total Ballinger- Effect.”

“You didn’t know who that was until they got in trouble. That’s The Ballinger Effect for you.”
by Kitty V July 9, 2023
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