Soccer sandal effect

(noun) - The over-reaching and yet inexplicably clever marketing gimmick of labeling and identifying a product (or person) with an often inaccurate, "cool-sounding", or "trendy" description so that the product/person, which would ordinarily be thought of as unattractive, unskilled, and/or worthless, now seems "hot".

See also soccer sandal.
"Super-star" Ashlee Simpson, "actress" Paris Hilton, or "TomKat" are three examples of the "soccer sandal effect".
by NikeACG August 14, 2005
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Soccer sandal effect

(noun) - The over-reaching and yet inexplicably clever marketing gimmick of labeling and identifying a product (or person) with an often inaccurate, "cool-sounding", or "trendy" description so that the product/person, which would ordinarily be thought of as unattractive, unskilled, and worthless, now seems "hot".

See also soccer sandal.
"Super-star" Ashlee Simpson, "actress" Paris Hilton, or "TomKat" are three great examples of the "soccer sandal effect".
by NikeACG July 21, 2008
mugGet the Soccer sandal effect mug.

Soccer sandal effect

(noun) - The over-reaching and yet inexplicably clever marketing gimmick of labeling and identifying a product (or person) with an often inaccurate, "cool-sounding", or "trendy" description so that the product/person, which would ordinarily be thought of as unattractive, unskilled, and worthless, now seems "hot".

See also soccer sandal.
"Super-star" Ashlee Simpson, "actress" Paris Hilton, or "TomKat" are three great examples of the "soccer sandal effect".
by NikeACG July 25, 2008
mugGet the Soccer sandal effect mug.