The way one presents him or herself in an uncool, loser-like fashion. Also known to be the opposite of Swag. Some synonyms are: Loser, Lame, Undesirable, Douche, Poser, Gynecomastia, Nigahiga, wannabe, Whack, The number six, and that one guy who started SOPA who is probably going to get the video removed because Ryan showed a video of him. Saying you have swag, chances are you have SWOG.
D-trix: Hey ryan!
Ryan: Hey D-trix nice outfit!
D-trix: Aw you know i got swag!
SWOG