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Riding the J

Idiom
Riding the J curve. Refers to a business that is losing money purposefully to make lots of money later.
We're just riding the J spending millions on Ads.
by TheBigSmooth25 January 29, 2026
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Riding the Julius express

Taking a massive hit of LSD and tripping balls for several hours straight.
Angelos put so many hits of LSD into my fruit salad and now I'm going to be riding the Julius express.
by The Voodoo September 25, 2013
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