Psuedolebrity 

People who are promoted as being "famous" despite the fact they're really not all that notable, and are frequently "famous" for no readily apparent or worthwhile reason.

Most Reality TV contestants and Local "Media Personalities" are examples of a Psuedolebrity- they're not really all that notable but the media wants you to think they are.

Psuedolebrity by Commander Zulu September 18, 2009

pseudolebrity 

the fleeting notoriety one gains after participating in a reality television show

Because he refuses to gracefully give up his 15 minutes of fame, ______ is now a pseudocelebrity

pseudolebrity by H. Von Der Veen September 1, 2005