The act of getting a book out on the train, tube bus or plane in order to avoid talking tothe person next to you. Substitutes include a newspaper, phone or iPod.
Person one: "Blablabla isn't the weatherterrible blablabla"
Person two: (gets book out thus giving Person one "The book off")
Person one stops talking.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".