An expression that originated in Montréal amid rapid gentrification. It refers to the stereotypical aesthetic and lifestyle often associated with “basic white girls,” and more broadly to the vibe of overly gentrified neighborhoods. It describes people with expensive lifestyles who do yoga or Pilates without truly exercising, drink overpriced matcha lattes while discussing their wellness routines, and walk their tiny dogs through leafy streets dressed in Lululemon leggings. They claim to love the diversity and liveliness of cool neighborhoods, yet contribute to the loss of their identity.
The term can be used to describe people, objects, places, or even entire vibes. It is mostly used in a pejorative way, or positively in a sarcastic sense.
Closely related to “Shein level.”
The term can be used to describe people, objects, places, or even entire vibes. It is mostly used in a pejorative way, or positively in a sarcastic sense.
Closely related to “Shein level.”
This new gentified Coffee shop is so Lululemon level..!
This new iPhone pro max just sound like a Lululemon level for me.
I feel like this party is basically some Lululemon level shit.
This new iPhone pro max just sound like a Lululemon level for me.
I feel like this party is basically some Lululemon level shit.
by Lewwisp February 15, 2026
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