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To gain a follower, then good-naturedly following him/her in return, only so that he/ she unfollows you in a matter of days (2 or 3). A common occurrence among Instagram users, victims are usually busy, proactive people who are not overly conscious of the number of people they follow and follow them.
Frankie: " Oh nice, Mike from class is following me. Guess Ill follow back, cool dude."

* Three days later*

Frank: " Oh lost a follow, wonder who committed this Instatreason..."
by Madridista1995 January 24, 2015
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