humblewashing

Covering up narcissistic actions by posting/saying/implying you’re more humble than you actually are.
I can’t be narcissistic because I’m just as average as everyone else.”

“That’s humblewashing!”
by gems_yuhh June 24, 2023
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Humblewashing

Misleading or deceptive publicity disseminated by an organization so as to present a humble or wholesome public image whilst commiting morally dubious acts.

This can also be demonstrated by claiming neutrality in (typically) political and/or social debates among today's society when infact the organization doesn't claim neutrality in the first place.
Gemma: SMH covering up those narcissistic tendencies with ‘humbleness’.

Ramses: No?? I think its just the right thing to do to serve me only. Out of free will, of course!!

Gemma: Stop humblewashing you bastard.
by Shapeshifting Dodo June 24, 2023
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