Something labelled "art" by the owner which is actually just pretentious crap with no emotional connotations or imagination involved. Examples include Facebook "Photography" and Instagram "Poetry". Extremely prominent in today's society where every piece of mindless "fluffy shit" can be shared online. The word first appeared in the 2012 movie "I Am Not A Hipster".
"Did you see the photographs on my $4,000 Nikon?"
"Yes I quite liked them."
"It's not easy being an artist."
"It's fluffy shit Andrei."
"Yes I quite liked them."
"It's not easy being an artist."
"It's fluffy shit Andrei."
by oxforddictionary May 11, 2015