Dei Shielding 

When a company or individual uses the diversity, equity, and inclusion of a show as a shield against criticism.

The way it's done is simple. Create a movie or show and make the cast diverse as insurance. When the movie/show starts to flop, ignore all the sane criticism and cherry pick the most offensive tweets and pretend that it's the norm. Then proceed to blame the fans as toxic, racist, sexist, transphobic, etc.

Doing this gets you free publicity, and increases the reputation of your company with people who believe the narrative. You may also get more viewers who are curious about the controversy, or rabid supporters who then believe that watching the movie/show is a moral imperative for minority rights.

This basically ensures that even if the movie/show is bad, you will still get a return on the investment.

Prima: I don't know, this show seems pretty bad.
Coorporation: You just hate it because you are a scared little white man.
Prima: Stop gaslighting me with your Dei Shielding.

Dei Shielding by wakkadoodooo September 13, 2022

Grindset

The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.

“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”

Grindset by Omega-Male May 22, 2026

jerb 

well known from south park
rednecks get angrry that future folk took there jobs so they yell
They took ouare jerbs!

Them future folk took ouare jerbs!

jerb by Jimberley Kim April 7, 2005

Cheeks 

An Irish phrase meaning shit, derived from ass
(Not to be confused with the literal description of one's buttocks)

"Did you hear the song Aylek$ dropped?"
"Hardly. Her music is absolute cheeks."

"My boyfriend say LaFlame is cheeks."
"Tell your boyfriend I said it's his mixtape that's cheeks."

Cheeks by thecartisan April 26, 2020

sans sheriff 

Lawless use of fonts or typography, with no regard to aesthetics or legibility

I'm putting this CV straight in the bin. Written totally sans sheriff.

sans sheriff by Jamarley July 3, 2019

Breadhead 

Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".

A breadhead is like a crackhead, but for money instead of crack.

Breadhead by 🅱️ U S 3 4 8 March 30, 2022

Stink lines

As seen in illustrations or cartoons: Wavy, vertical lines rising above a person, place or thing. Denotes a foul odor.

"You didn't put enough stink lines on your picture of the teacher."

Stink lines by Athene Airheart March 14, 2004