Caring for Content

Is basically when influencers stage acts of kindness, like helping the homeless or charitable work, but they’re really just doing it to create cheap, viral content for their channel. It often flies under the radar, exploiting vulnerable people, like the homeless, for engagement, making it a form of exploitation—a new age version of poverty porn.

The YouTuber was making videos acting like a Good Samaritan, giving money, clothes, and food to the homeless, but really, he was just caring for content and making money and clout off their misery.

Caring for Content by Jamie BM July 3, 2026