Appointment setter
In sales, someone whose job is to start conversations with potential customers and arrange meetings with a salesperson. This can involve finding suitable contacts, explaining the reason for getting in touch, and checking whether a further discussion makes sense.
Ideally, the person who makes sure a sales meeting has a reason to exist—not just an available time slot.
Ideally, the person who makes sure a sales meeting has a reason to exist—not just an available time slot.
“Our appointment setter booked eight meetings for next week. The sales team is now looking for an excuse that isn’t ‘we need more meetings.’”
Appointment setter by Niittyla&Kanto October 11, 2026
