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Shortened version of "Isho boy" meaning "It's your boy". An increasingly popular form of introduction among rappers,mainly used in song intros,live performances, radio and magazine promos/ interviews...In some way by using "boy" it gives a friendly feeling to the listener."your" implies a feeling of closeness and trust that otherwise would not be felt by only stating your name.It creates a friendly and welcome atmosphere.Nobody really knows who started it.
Aso used 'sho girl,'sho dude
Hey 'sho boy Fede4real in the building!
by Fede4real February 20, 2013
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