Luv just means love, but there's a South African slang for it. Luv in SA means to pick someone up with your vehicle and drop them off to where they're headed.
Just like Sci Fi(science fiction), Luv Fi stands for 'Love Fiction'.
This is commonly depicted in motion pictures where its love story will not occur in reality.
Girl: I always cry whenever I watch that movie...T_T
Boy: Calm down, girl. It's just a Luv Fi movie which also means it'll never happen to you.
A musical series created by Japanese hip hop artists Nujabes and Shing02. The series contains 6 parts which all tell a love story. Luv(sic) means a mistake or a mess up in a relationship.