The opposite of black face. When a non-caucasian person puts on a white makeup on their face to mock white people. Can be done on purpose or unintentionally.
Gena started white masking on her stream as a way to protest against white people.
She used the wrong skintone foundation as makeup and it seemed like she was white masking.
Incomplete fragrance masking (IFM): The failed attempt at using a perceived better smelling fragrance to hide a less desirable odor.
For example, the girl sitting next to me in the computer lab used a bean burrito to hide the pungent smell of her perfume. I think that was her intent anyway. You just can't tell with Incomplete Fragrance Masking.