A retrobrand (or retrobranding) is when a company uses an old logo, commercial, trademark, or another branding for nostalgic reasons.
By using their 1970s logo on their taco flavored chips, Doritos uses a retrobrand (or retrobranding).
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Usually modern designs made to look from a surent time period.
Example; nhl winter classic, using throwbacks uniforms
Usually modern designs made to look from a surent time period.
Example; nhl winter classic, using throwbacks uniforms
Hockey teams playing the winter classic would use retro modernism to create their uniform for the big game.
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