Definitions by andtheskyfell

retrobrand 

A retrobrand (or retrobranding) is when a company uses an old logo, commercial, trademark, or another branding for nostalgic reasons.

By using their 1970s logo on their taco flavored chips, Doritos uses a retrobrand (or retrobranding).

retrobrand by andtheskyfell March 7, 2021

retrobrand 

Retrobranding is a simple concept. If you've ever seen a company use an old logo, commercial, trademark, or another branding for nostalgic reasons, that's retrobranding

Doritos Taco Flavor Chips uses their old logo, a classic sign of Retrobranding.

retrobrand by andtheskyfell March 7, 2021