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it reached locals

Locals most of the time it's just normal people who aren't stans and are lowkey boring. So when something "reaches locals" it's something usually the mainstream public wouldn't be that familiar with
e.g: the korean lesbian billionaire couple (Yves and chuu) became extremely popular outside of the orbit community with some thinking it was true , therefore it reached locals (although that was the point entirely I'm pretty sure)

it reached locals

locals are non-stans or in simpler words, normal people, and you would say this phrase when something that would originate in the stan community but ended up becoming so popular it reached normal people.
example 1: lesbian Korean billionaire couple aka. chuuves it was (and still is) an inside joke, although I do think the point was to reach locals

not so specific example: *artist*'s teaser photo goes viral and becomes a meme between their fans but it becomes so popular that, it reached locals

billie eilish local 

A person or specimen in which has little to no knowledge about “billy elish.”
A person or specimen in which listens/uses billie eilish for clout and popularity.
Savannah: you should watch me in a crown.
Nina: Its you should see me in a crown. You are such a billie eilish local.

Localised Meme 

A joke or meme that is relevant only within a select group. Similar to an inside joke.
Alex: Man you really pulled a Harry when you let that girl fist you
Greg: Good localised meme Alex!
Localised Meme by DaveRave44 March 20, 2015

LocalSexting.com 

A hookup, sexting, and sex chat website where horny losers send dick pics and beg every girl that logs in for pictures of their tits in the most impolite way, populated by idiot men and women who won't give you the time of day.
MRLEGMAN: bitch show me your tits i need to cum
vitriolicv: say the magic word
MRLEGMAN: fuck you this is localsexting.com not be nice website
vitriolicv: good luck with that approach
"Local" is typically a term used by stans on stan Twitter to describe people who aren't like them. Locals are the most basic, average mold of a human being, all clones of each other with no unique personality or qualities; they all listen to the most mainstream music and think it was written by God himself, think watching Netflix on a Friday night is a personality trait and quote Vines like they're bible verses.

You'll typically find locals at Starbucks taking pictures of their drinks, acting like fools in Target thinking it makes them quirky, or at a Drake concert because he, along with Migos and Cardi B, are the leaders of locals. Girls will be seen sporting a pound of makeup, a tight tank top with ripped jean shorts and Birkenstocks while the boys will be seen in a man bun, OBEY t-shirt and bermuda shorts.
"Why is this Drake song still being played on the radio? It came out like, 3 months ago!"

"Locals stream it at their beer pong parties, blame them"
Local by LadyGagaDeadAunt October 12, 2018