When an NBA basketball team has a celebrity on the sideline (such as Drake in Toronto) intimidating the opposing team causing them to choke in the playoffs or any other game of high importance.
Did you see Giannis miss those two free throws at the end of the fourth quarter? The Drake Effect is strong-
Looks like Jimmy Buffet is sitting on the front row down in Miami. The Heat are hoping for a Drake Effect.
A person who worships everything the rapper "Drake" does. He listens to Drake and Drake only, buys all his albums, and buys merchandise related to the rapper. The person will be offended if you say anything negative about Drake. This term can be applied to any rapper. Replace Drake with any other rapper and the term will be accurate. Examples: X Rider, Lil Peep Rider, Joey Bada$$ Rider, Lil Pump Rider, Smokepurpp Rider, etc.