Phrase coined by a Ball State news anchor during what was to become the worst sports broadcast ever performed. Attempting to be like the guys on Sports Center, this ridiculous phrase constituted the only semi-coherent words spoken throughout the broadcast, indicating to the general public that his entire session was centered around this laughable quip.
The director noticed ejaculate falling from the rafters (probably a grip thinking he could get away with it) during the third take, and quickly called for a reshoot citing "Boom in the Shot"