used mainly by the woke group of people. 99% of the time it is used to call out a non-existent problem in society, or by antis to complain about fiction they don't like.
Bob: hey dude I just saw the dumbest vice article. they are claiming losing weight is "problematic" and "fatphobic"
Steve: I fucking hate vice, it's like they are entirely staffed by a bunch of 14 year old white girls that get offended by everything
When some spoiled, self absorbed, rich douche is complaining about his or her trivial annoyances when they should have better things to worry about like the rest of us poor chumps... paying bills, buying food, etc.
Extends to rich business owners and corporations when any kind of rule or regulation is imposed on them.
Rich guy: "My new Italian Marble floor in my fifth bathroom has a crack in it."