Usually, in a mainstream or social media context, jargon to describe the way in which an event or process will be perceived. Often used with other political jargon - notably virtual signalling, where the "signal" is intended to generate a specific and ideally positive public association ("good optics").
Shell Exec (1): "We've just made £8 billion in profits from selling super-priced oil, and the northern hemisphere is heating up like crazy. We need to soften the optics. How about we chuck a few million quid at those desperate muppets at British Cycling?! Worth a shot?"
Shell Exec (2): "Blatant virtue signalling - you never fail Hank - I think that could be the most transparent bit of greenwashing in history! But those lycra boys will never buy it..."
British Cycling official: "wow, thanks, guys; we always knew the oil industry was really nice."
Shell Exec (2): "Blatant virtue signalling - you never fail Hank - I think that could be the most transparent bit of greenwashing in history! But those lycra boys will never buy it..."
British Cycling official: "wow, thanks, guys; we always knew the oil industry was really nice."
by Happydayseveryday November 3, 2022
Get the optics mug.Jenny had such a bad day she couldn't help but have a optical manure out look for the following day.
by moondragon1974 November 10, 2022
Get the Optical manure mug.Related Words
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• Orticles
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• Opticon
The new system increased the graduation rate to 100%. (This was an optical solution because this was done by lowering the standards to pass).
Our planes always land on time. (This was an optical solution because they added an hour to the time of flight).
We are giving you 20% off. (This is an optical solution because they raised the price 40% first).
The school now has great test scores. (This was an optical solution because they make the exam optional...the high scoring kids take it therefore the problem wasn't really solved).
Our planes always land on time. (This was an optical solution because they added an hour to the time of flight).
We are giving you 20% off. (This is an optical solution because they raised the price 40% first).
The school now has great test scores. (This was an optical solution because they make the exam optional...the high scoring kids take it therefore the problem wasn't really solved).
by eduwarrior January 24, 2023
Get the Optical solution mug.A response to a problem that appears to solve a problem in order to make the solver(s) look better, but doesn't actually solve a problem.
The new system increased the graduation rate to 100%. (This is an optical solution because they lowered the lowered the standards to pass, now the school looks better).
Our planes always land on time. (This is an optical solution because they added an hour to the time of flight, so the airline looks better).
We are giving you 20% off. (This is an optical solution because they raised the price 40% first, so they look like they are giving people a deal).
The school now has great test scores. (This is an optical solution because they make the exam optional, and the high scoring kids take it. Now the school looks good).
Our planes always land on time. (This is an optical solution because they added an hour to the time of flight, so the airline looks better).
We are giving you 20% off. (This is an optical solution because they raised the price 40% first, so they look like they are giving people a deal).
The school now has great test scores. (This is an optical solution because they make the exam optional, and the high scoring kids take it. Now the school looks good).
by eduwarrior January 24, 2023
Get the Optical Solution mug.by MTJeff February 1, 2023
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