The big cheese is most commonly used as someone with a superior status, think of a boss or someone you work for.
Some words like “big cheese” would be; head honcho, the man, or more rarely, alpha (male).
-when using this term, it can also be used as someone who has a false ego.
Ex.) Jeez, richard sure is acting like the big cheese tonight
-less commonly, “big cheese” can also be used as someone who is popular.
the bigegest cheese !!! im mouse. love cheese. bi g scheese. SWUAWUWUAUCKAWUCAWKUCKWUKAU SWUWWAK SQUEEEKEEKEKKEKEK WQUUSUWUAUAUA SQUAAAAJAHHH cheesee...
A polite insult. Going up to your friend and say "you big cheese face" Them not knowing what it was, just going along thinking it was a comlipment. Stupid people.