Someone who fakes or exaggerates aspects of their identity sexuality, gender, ethnicity, trauma, or neurodivergence for social currency, validation, sympathy, or online clout. Often uses trending “labels” to infiltrate marginalised communities for personal gain.
Wait, so now she’s queer, trans, autistic and a trauma survivor conveniently every trending identity on TikTok? Nah, babe. That’s an identitygrifter
by Perfectfifth June 5, 2025
Get the Identitygrifter mug.the part of a corporate identity that can be expressed in words - usually including values, vision statement, proposition, positioning, brand promise, key characteristics, tone of voice. It underpins the visual parts of the identity such as logos, colourways, graphic architecture etc.
by Mr Verbal February 15, 2010
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When someone/a company creates a new brand identity and it is boring and blah (bland) - doesn't do anything for the brand and is pretty much worse than the brand was to begin with.
Customer 1: Did you notice the new logo for that computer store.
Customer 2: Yeah man, but it's boring. They didn't do anything to it. All they did was get themselves a new bland identity. They'll go under in a month.
Customer 2: Yeah man, but it's boring. They didn't do anything to it. All they did was get themselves a new bland identity. They'll go under in a month.
by DaveMK March 2, 2010
Get the Bland Identity mug.When a user-member on the BeatYourTruck.com forum can't decide on a permanent avatar and so eludes to a recurring format of unfamiliar and somewhat uncomfortable recognition.
At first I didn't recognize that avatar, but upon closer inspection it turns out that noob moderator has a mixed identity.
by bytfriday August 23, 2011
Get the mixed identity mug.User’s online presence that holds the potential to be the key to ones online identity, value and worth.
by s j tubrazy April 21, 2013
Get the Virtual Identity mug.by s j tubrazy October 8, 2014
Get the Cyber Identity Theft mug.The act of abusing the well-known and "automatically accepted" concept of identity theft (whereby a nameless criminal commits a crime and makes it appear that an innocent person did it) by falsely mentioning it to hopefully avert suspicion of criminal involvement --- the accused person does indeed commit one or more crimes himself, but then when questioned by authorities, the culprit claims to merely be an innocent ID-theft victim, and that somebody else must have committed the crimes in his name.
John claims that while he was golfing with his buddies, someone snuck into his car and used his laptop to send smutty e-mail messages. But I know what an "in the gutter" mindset he has, so I suspect that he's just hiding behind reverse identity theft.
by QuacksO November 27, 2016
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