Genesee Brewing Company

Genesee Brewing Company - an American brewery located along the Genesee River in Rochester, New York. From 2000 to 2009, the company was known as the High Falls Brewing Company. In 2009, High Falls was acquired by the capital investment firm KPS Capital. Together with newly acquired Labatt USA, KPS merged the two companies as North American Breweries. Along with this change, High Falls Brewery changed its name back to the original "Genesee Brewing Company" operating under the North American Breweries name. In October 2012, North American Breweries was purchased by FIFCO.

Flavors

Original comes in a white and red can

Genesee Light comes in a white and blue can

Genesee NA / non alcoholic also in a white and red can

Genesee Black comes in a black and red can
Genesee Ice comes in a black and white can

Honey brown comes in a brown can brewed with honey
Spring bock

Genesee Mango Peach Kolsch
GENESEE BLACK CHERRY VANILLA KELLERBIERGENESEE OKTOBERFESTGENESEE CRAN ORANGE KELLERBIERGENESEE CITRUS PILS
GENESEE RUBY RED KOLSCH
Genesee 12 Horse Ale

And least we forget Genesee cream ale

Depending on your region either a green and white can
Or a white and green can .

Location:445 Saint Paul Street, Rochester, New York, U.S.
Opened : 1878

BusinessWebsite: www.geneseebeer.com

Genesee Brewing Company they are based in Rochester New York

by Blu_leef January 4, 2025

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De Beering

The calculated practice of manufacturing or manipulating scarcity for the express purpose of exaggerating and sustaining the perceived value, desirability, or exclusivity of a commodity, service, or even an abstract idea. The term takes its name from the historical strategies of the De Beers diamond corporation, which successfully fostered a cultural and economic mythology of rarity around diamonds despite their relative geological abundance. In this sense, De Beering refers to any deliberate attempt to withhold supply, obscure availability, or construct a narrative of uniqueness that serves to elevate market prices and social prestige. It encapsulates a mode of economic and cultural engineering in which scarcity itself becomes the principal product, reshaping consumer behaviour, fuelling aspirational demand, and embedding the illusion of preciousness within the collective imagination.

A clear example of De Beering could be seen in 2022, when Shell capitalised on the lingering perception of oil scarcity in the wake of Covid-19. By maintaining the narrative of shortage despite stable reserves, the company achieved a record-breaking profit margin of around £40 billion, the highest in its history. This reflected not natural market conditions but the strategic engineering of scarcity to inflate value and consolidate shareholder wealth.

by DemocracySold September 4, 2025

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