A value proposition is a commercial strategy designed to maximize demand thru proper offering configuration. Its based in the simple principle of more valuable products sell by themselves and provoke positive word-of-mouth.
However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis.
Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis.
Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
Example for a restaurant
Common sense: The food in this restaurant is fantastic! the chef is a genius
Value proposition requisits: hygene, facilities, menu variety, food supply logistics, service procedures
Value prop differentiation points: author cuisine, organic ingredients, hostess profiles
Value prop preference generators: positive social experience and recognition.
Common sense: The food in this restaurant is fantastic! the chef is a genius
Value proposition requisits: hygene, facilities, menu variety, food supply logistics, service procedures
Value prop differentiation points: author cuisine, organic ingredients, hostess profiles
Value prop preference generators: positive social experience and recognition.
by rickm June 1, 2011
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Related Words
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In linguistics, a value-added judgement is to say that some languages are better than others, or that some are more beautiful than others. (Beauty is in the ear of the beholder.)
by Linguistic Larry June 6, 2004
Get the value add mug.The stupid name for sex ed that 'tries' to trick teens into thinking it's not about sex. when it really actually is.
Teacher:Okay class, we're going to start values and choices today!
Student:Isn't that another name for sex ed?
Teacher: NO!
Student:Isn't that another name for sex ed?
Teacher: NO!
by Tayho December 12, 2008
Get the values and choices mug.by AFIfan June 8, 2004
Get the value add mug.by Dean July 28, 2003
Get the Pole Vaulter mug.A place where underpaid illegal Spanish, Caucasion, or Hispanics go to shop for clothing for themselves and their family. To make things sound fancy and make themselves feel wealthy and lucky, they choose to pronounce the store as, "Va-Loo-Vee-Lage".
"Look at this beautiful sweater I got at "Valoo Vi-Lage" Barbara"
"Oh...uh, yes. Valoo-Vi-Lage? Ohh you mean Value Village, silly woman. Awww, don't give me that frown.."
"Oh...uh, yes. Valoo-Vi-Lage? Ohh you mean Value Village, silly woman. Awww, don't give me that frown.."
by Blastigle August 27, 2004
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