by Sqootle July 19, 2018

by da goa✝️ June 25, 2022

In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
by media jargon October 24, 2024

“Did you hear what went down at the family barbecue? Ryan and the boys gave Dorothy an Alabama Funnel Cake.”
by Raunchy Rawls October 6, 2023

a weird person like really weird who is also old and close to death morgan likes to go play bingo with her friends on tuesdays she is a mother of 7 or 6 and they are white and eat dry chicken
by gojosgf February 27, 2021

A two man job where one person (A) excretes into a toilet, while the other person (B) urinates in the mouth of the excreter. The urine is then passed through (A) and urinated into the toilet. A innovative solution to classic "one restroom" issue.
by The Brainrot Bard November 14, 2024

Online purchasing behavior is not linear, but the classic attribution model wants it to be. Instead, most leads come in via word of mouth that's untrackable. In-person chats, DMs, Slack conversations, podcast mentions, etc.
Because you can't measure those, it's called the dark funnel.
Because you can't measure those, it's called the dark funnel.
by mrB2B April 13, 2022
