The bigger picture is what's most important about any given event or reality.
In the 1980 Winter Olympic games, team USA scored a 4th goal in the game which was currently tied 3 to 3. The smaller picture was a hockey player scored a goal. The bigger picture was we sent the Russians home from Lake Placid with shame, crying like the losers they were. On top of that we won the gold medal as underdogs.
(For girls), a typical facebook pic would consist of them wearing a backwards hat, their arms around someone else's shoulders, lipsed pursed and making an upside down peace sign.
a picture that appears to be an ordinary picture but, when meticulously examined, contains a sketchy character (i.e.: a ski-masked ball-scrather) making an unusual face in the background (i.e.: accentuation of double, triple, etc. chins; creepy stares)
Joe: "Look at this picture of me with Obama that I took in DC!"
Anthony: "...Okay..."
Joe: "No, look at that guy in the back!"
Anthony: Looks more carefully "HOLY SHIT! AN UTZ PICTURE! THIS IS AMAZING!"