Skip to main content

verbal identity

the part of a corporate identity that can be expressed in words - usually including values, vision statement, proposition, positioning, brand promise, key characteristics, tone of voice. It underpins the visual parts of the identity such as logos, colourways, graphic architecture etc.
We need to make sure the verbal identity is in place before we invite design agencies to tender.
by Mr Verbal February 15, 2010
mugGet the verbal identitymug.

Tribal Identity

The historic root of human dysfunction. The sense that each of us belongs to a group - or tribe - from which we derive our idea of who we are, what we call ourselves, what we believe, whom else is a member and who is excluded.
Whether rooting for a sports team or voting along party lines, we divide ourselves into 'us' and 'them', as humans have done for millennia. It leads us to war. At a minimum we endure a chronic state of para-warfare.

He could not fathom how she had voted for Biden! She in turn looked with speechless amazement at his mindless devotion to ... she could not bring herself to utter that reviled name! Neither could ever change the other's mind by an inch. They were exemplars of tribal identity, each believing their side was right, the other side wrong, the finding of middle ground a fantasy for Springsteen/Jeep commercials during the Super Bowl - itself a tribal enactment - and nothing more.
by Monkey's Dad July 27, 2021
mugGet the Tribal Identitymug.

Identity crisis

When someone has been pressured to identify themselves, but is not yet self aware, by someone claiming to be an authority.

This often comes up with police trying to get your ID, school wanting to know about family and what you eat for breakfast, politics whating you to side with a party instead of refusing to get involved in party politics and be an issue based voter.

Not to be confused with sexualy orientation by way of identity, social identity in that how you look is not your identity but how other people precieve you and in turn treat you.
I'm a cis gender male and just took a college class notlw I'm having an identity crisis, am I vegan?
by Juncture May 19, 2024
mugGet the Identity crisismug.

Identicator

The light on a battery that lets you know if it is charged or not
Crippy checked the Identicator lights on his toy too see it was fully charged
by Azif.One October 5, 2023
mugGet the Identicatormug.

mixed identity

When a user-member on the BeatYourTruck.com forum can't decide on a permanent avatar and so eludes to a recurring format of unfamiliar and somewhat uncomfortable recognition.
At first I didn't recognize that avatar, but upon closer inspection it turns out that noob moderator has a mixed identity.
by bytfriday August 23, 2011
mugGet the mixed identitymug.

Identity

You don't believe in identity Jordan. You believe in gender roles.
Hym "You don't have an identity beyond breeder/former psychologists. Anything that isn't accepting the gender roles IS

✌️✊️✌️Identity crisis✌️✊️✌️"
by Hym Iam July 25, 2024
mugGet the Identitymug.

New identity

These people make new identities over a video game because they either get bullied into making one or don’t want to get uploaded
by a ㅤ March 10, 2022
mugGet the New identitymug.

Share this definition