The way in which you carry yourself as a TKE. TKE Swag is made up of your overall confidence, style, and demeanor. TKE Swag can also be expanded to be the reputation of your overall swagger and how badass TKEs are. You gain swag, or "Swag up", by performing swag worthy actions that improve this perception by of course rushing TKE. TKE Swag is a subtle thing that many strive to gain but few actually attain. It is reserved for the most swagalicious of people (TKEs).
Abbreviation for "The Kill Everyone Project". The project began on May 9, 2001 on a website called Homokaasu run by a person named Gasmaster. The object of the game was to eliminate everybody on Earth by clicking. (One click would kill one person.) Because humans would regenerate at 3 lives per second, players were making nominal progress until Greg Dean of Real Life listed TKEP as the Cool Link of the Week, bringing approximately 20,000 new players to the game. The project was finally completed 2,179 days after it's beginning, on April 26, 2007. The player who finished with the most kills was named Tyreal with 600 million kills, although it is widely suspected that he cheated. The game ultimately ended with the rather anticlimactic message 'Horray! Project complete!'
Guy 1: Dude, I haven't seen you in eight months. What happened?
Guy 2: TKEP happened... *right index finger starts twitching rapidly*