Short-term stores or temporary retail spaces that sell products or promote a brand.
I saw on Instagram that Kanye West has a new pop-up store in Brooklyn selling everything Kanye West, and they’re giving free Rose tastings. It’s there til Friday. Let’s go!”
An advertizing paradox. The best way to exacerbate the internet user against your product. One of the major mistakes of electronic communication. Doomed to disappear soon.