a fairly new (2007) Japanese fashion/lifestyle trend, dedicated to living a cheerful, simple, natural life of a
girl in the forest. "mori" in Japanese means "forest."
The fashion style is loose, light and airy, layered with warm, bulky sweaters and scarves and tough boots for navigating the wilderness.
the style utilizes pale colors,
like oatmeal, light pink, light greens and browns, as well as rich gem tones
like sapphire and ruby. Crocheted and knitted items accessorize the look.
The
aesthetic has also leaked over into interior design. Rooms inspired by mori
girl are often filled with sunlight but clear of clutter save for a few spots stacked with old books, antiques and a vase of sunflowers. Mori rooms often look
like cabins from a fairytale.
The lifestyle seems content with solitude, however it doesn't close itself off from a social life intentionally. A mori
girl has no qualms about going off into the forest alone or enjoying a cup of
tea and and an old
book in her favorite coffee shop by herself.
She is intelligent, secure and confident in herself, and as such is never loud or overbearing. She just prefers to live unfettered and uncluttered. Mori girls carry themselves with a quiet strength.
There's also a
boy version of the fashion emerging recently.