Legendary Ecstasy pill 'brand' of the late 1990's and early 21st century, the Mitsubishi
phenomenon was the result of two concurrent phenomenon: the first batch of quality MDMA in tablet form for around
half a decade and the sudden mass-popularisation of the drug, mainly aided by tabloid scaremongering.
The humble mitsubishi (so-called because of the symbol on the front of the tablets which emulated the marque of the popular car-maker) was copied widely almost as soon as it
hit the streets, in much the same way as were Doves a decade earlier, resulting in a similar damaging effect on the 'brand'. It also spawned a semi-legal side-industry in badges, t-shirts, mouse-mats and other consumables.
"Me So Bitchy"
--Badge sold on Camden Market
in the early 2000's. Above the slogan was the Mitsubishi logo.
"I just spend all week daytdreamin' at me desk. What
will it be next week?
Snowballs, Doves, Mitsubishis..."
--Altered State.