Occurs when a company releases an advertising campaign which is hi-jacked by others purporting to be the company in press releases that instead point out company shortcomings.
Chevron released the "We Agree" ad campaign on October 18, 2010. A group of under the radar marketers, the Yes Men, released a press release highlighting the company's alleged shortcomings related to environmental issues, pretending that is was an official press release from Chevron. As the press began reporting on the fraudulent press releases, the Yes Men issued another press release supposedly again from Chevron, that reported that the ad campaign and related press releases had been hi-jacked. The term ad-dentity theft was created to describe the the identity of the ad being stolen.
by U of A M/C Fall 2010 November 2, 2010
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by mickey brown March 7, 2007
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Having your email address "stolen" by spambots or phishing scams. Your own email address will then show as the "from" address on a spam mass mailing, and now all of a sudden YOU are a criminal, and even worse...you get your own email.
by DaniW January 14, 2009
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Kramer: You're a rabid anti-dentite! Oh, it starts with a few jokes and some slurs. "Hey, denty!" Next thing you know you're saying they should have their own schools.
Jerry: They do have their own schools!
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