1. When a celebrity does things that are rude, borderline illegal, or in poor taste and their fans defend the poor choices even when the celebrity has apologized. Many of the fans threaten people who speak out against the bad actions of their hero or repeat the actions, taking them even more to the extreme.
2. When clickbait goes wrong and has negative social consequences.
Person 1: Wtf! That 14 year old just yelled "Boonk" and stole my car and crashed it!
Person 2: Ugh. Boonk Gang fan.
Person 1: But that Boonk guy never crashed anything! What am I gonna do?
Person 2: Fan escalation...That's The Logan Paul Effect, my friend.
Logan Paul is a choch that grew up in OHIO. He started his career of on a famous app called Vine along with his younger brother Jake Paul. As they got older they moved to California LA. As Vine shut down he moved to another social media platform called YouTube. He was doing every day vlogs. As he became more famous he named his fans/followers the Logang. ( If you're not in the Logang, what are you doing? Join the strongest group on YouTube.) On December 31 of 2017 he filmed a dead body in the Suicide Forest and blah blah blah... He made a mistake like everyone does, but in his social media black out he reached 16 million Logangsters on YouTube. As of now he is vloging again and living his life and a man child!