The longtime unofficial mascot of the Standard Oil company and its agents; part of a branding initiative which contained the red-on-white "Esso" brand in a blue oval, next to which was posed a yellow-on-white honeybee carrying a petrol jerrycan instead of a jar of honey. The local filling stations issued snappy uniforms with the attendant's name next to the logo of the Esso Bee. The promotion immediately caught the imagination of the motoring public, who affectionately referred to all of the folks working for Mr. Rockefeller as the local "Esso Bees" - a moniker which the company embraced with pride.
Alas, all good things must come to an end. The ownership of the Standard Oil and Esso marks is as fragmented today as the ownership of the Bell System logos became after the 1982 court-ordered AT&T breakup and for much the same reasons -- both companies had structured themselves as multiple businesses in each state (such as "Standard Oil of New Jersey") and the individual components being sold apart only brought confusion and chaos.
America, terrorised by the Arab oil embargo, saw widespread shortages and skyrocketing prices. Esso was rebranded as Exxon and the mascot changed to a tiger driving an Abrams battle tank across the Iraqi desert with the tagline "put a tiger in your tank!" Full serve was displaced by self-serve and the service bays which used to dispense free air for your tyres replaced with overpriced "convenience" stores with little of value to offer. Service went down, prices went up.
The old-timers were not amused. They'd pull up to the pumps, become visibly upset and ask "Where are the Esso Bees who are supposed to be running this company?"
Disenchanted motorists had come to expect that there's always one Esso Bee in every swarm.
America, terrorised by the Arab oil embargo, saw widespread shortages and skyrocketing prices. Esso was rebranded as Exxon and the mascot changed to a tiger driving an Abrams battle tank across the Iraqi desert with the tagline "put a tiger in your tank!" Full serve was displaced by self-serve and the service bays which used to dispense free air for your tyres replaced with overpriced "convenience" stores with little of value to offer. Service went down, prices went up.
The old-timers were not amused. They'd pull up to the pumps, become visibly upset and ask "Where are the Esso Bees who are supposed to be running this company?"
Disenchanted motorists had come to expect that there's always one Esso Bee in every swarm.
by bitchuck August 4, 2024
Get the Esso Beemug. Awesome and handsome at the same time. Laughs for no reason his a player,heart breaker and smoker likes blueface and minecraft
by Liphilile September 12, 2020
Get the Lil beemug. Navigating the balance between acting quickly and efficiently in the present while biding your time for your vast long-term goals. Bees and turtles are diametrically different creatures, yet some of the greatest entrepreneurs and leaders borrow traits from both to create massive change.
Elon Musk Used the Power of the Bee and Turtle Effect to Win the Race Back to Space
Marc Benioff used the Bee and Turtle Effect to Create Cloud Computing
That Bee and Turtle Effect allowed Cori to build a killer career
Marc Benioff used the Bee and Turtle Effect to Create Cloud Computing
That Bee and Turtle Effect allowed Cori to build a killer career
by SaltnSand June 19, 2020
Get the Bee and Turtle Effectmug. "My dog stepped on a bee" - Amber Heard
She is seen crying and aggressively blowing her noes whilst saying this showing just how cruel this bee was.
She is seen crying and aggressively blowing her noes whilst saying this showing just how cruel this bee was.
by I.Dont.understand.slang May 24, 2022
Get the Beemug. by AJ Papperan April 29, 2024
Get the Silver Beemug. The queen bee child had not yet discovered that the world had never revolved around her in the first place, any more than it did anyone else. She had tried to convince the world desperately that she wasn't 3 by wearing an adult facade on the surface for most of her life.
by Solid Mantis December 1, 2020
Get the Queen beemug. We were just jumping for joy when the liquid bees came through, what an unpleasant suprise. As soon as the Boys of Summer finished up their tour and went back to Kansas, the liquid bees landed their spaceball ship in a warmer spot looking for somewhere to colonize, and some of them are even more vicious and wicked than the most vicious and wicked birds you ever met and never prayed for.
by The Original Agahnim January 13, 2022
Get the Liquid beesmug.