Over the top. Apparently, if you'
re a Hollywood executive you'
re allowed to make up acronyms as you go, even if they make no sense. But then, if you think that posting billboards of a dead and bloodied Elisha Cuthbert is a good way to promote a
movie, you're a big enough moron as it is.
"Personally, I wasn't going to
go with this campaign. I thought it was OTP (over the
top)," Solomon
said. "Nothing like this can ever happen again."