To get high off of ones ego. When one feels totally supreme, confident, and arrogant, to the extent that its euphoric. Mostly obtained by stroking the ego.
Joe asked Gabby to make love to the music he wrote, produced, and played, when they did it was a major egotrip
Usually found in corporate activities, processes and projects it is that amount of effort, time or money expended with the sole purpose of assuaging or satiating a decision-maker's ego. None of these activities have any direct or indirect value to the company, other employees, the stockholders or to conscious life in general--it's strictly the wasted time, money and effort to make a senior level person happy.
Pleaseadd 80 to 120 hours to any project or activity to accommodate ego-waste.