A crappy indie horror game (or any other type of game) who's selling point is the "lore" just so MatPat (Game Theory) can analyze the lore, giving undeserved publicity to said game.
Examples of MatPat Bait:
Poppy Playtime
Merge Mansion
Andy's Apple Farm
Garten of BanBan
Hello Neighbor
Poppy Playtime
Merge Mansion
Andy's Apple Farm
Garten of BanBan
Hello Neighbor
by SireSatire May 27, 2023

Purposefully designed outlets of expression (written, verbal, video/photo, etc) used to outrage as many people as possible to generate attention and negative reactions.
by RockLobster26 April 17, 2024


A tactic used to deliberately provoke fear in a specific person or group, just to get a reaction. Similar to rage baiting, which seeks to spark anger, fear baiting is about triggering anxiety, panic, or unease on purpose. It's typically personal or situational, rather than widespread like fear mongering. The term is most often used among friends in a joking way, though it can also describe moments where fear is pushed a little too far.
The term was coined by Twi Shorts to describe AyoDen's playful attempts to spook or freak others out.
The term was coined by Twi Shorts to describe AyoDen's playful attempts to spook or freak others out.
1. He was fear baiting his little brother with fake ghost stories just to watch him freak out.
2. Telling her the teacher’s mad when they’re not is just fear baiting at this point.
2. Telling her the teacher’s mad when they’re not is just fear baiting at this point.
by Twi Shorts July 13, 2025

Squirrel Bait: Sinilar to dingleberries, tag nuts, clingons etc but can be used specifically to feed small woodland critters.
Aw man it was a wars zone in there. Luckily I salvaged some Squirrel Bait so I can take a little walk through the woods.
by Goatybastard December 31, 2015

I was dropping dog bait last night since I had steak and eggs for breakfast.
My dog bait , caused by beer and slim jims, confused my pup the other day.
My dog bait , caused by beer and slim jims, confused my pup the other day.
by Clake Bhristian November 3, 2013

Something that is said for the sole purpose of setting someone off. The person then deflates and de-escalates the situation by that what was said was trigger bait.
by prssd January 22, 2024
